INNOVEER SOLUTIONS ANNOUNCES WHITE PAPER: "THE PURSUIT OF PARTNER RELATIONSHIP MANAGEMENT"
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Boston, MA - April 21, 2009
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White Paper Focuses on Ways to Optimize Partner Relationships to Eliminate Inefficiencies, Increase Market Share and Revenue and Ensure Higher Levels of Customer and Partner Satisfaction
Innoveer Solutions, an award-winning customer strategy and solutions consultancy, today announced the availability of its most recent white paper, “The Pursuit of Partner Relationship Management,” which details how companies can expand their reach, reduce costs, and minimize risks by sharing more sales-related responsibilities with their business partners during uncertain economic times. The paper is now available in the white paper library on Innoveer’s website at: http://innoveer.com/WP_PRM.pdf
This timely white paper discusses the challenges to achieving a successful and mature Partner Relationship Management (PRM ) program, and outlines the five best practices companies should pursue to overcome these challenges:
- Revising existing business practices
- Creating clear PRM rules
- Selecting the right technology, then integrating it
- Enticing partners to participate
- Identifying the best business partners
“PRM is to business partners what CRM is to customers: strategies, processes and software tools that enable companies to organize and optimize their partner relations,” explains Steve Noone, Vice President, U.S. Operations at Innoveer Solutions. “As with CRM, technology alone will not ensure a successful program. Achieving PRM success starts with revisiting fundamental business assumptions, including current sales and marketing practices, and the degree to which they directly support external operations. With this type of investment, organizations are able to identify which partners will eliminate costs, and help increase market share and revenue."
The paper also discusses the risks and benefits of PRM strategies and how to identify the partners that will have a direct effect on an organization’s bottom line.
For more information on Innoveer, visit www.innoveer.com. To view a complete library of the company’s industry- and functionally-focused white papers, click here, or Innoveer’s customer success stories and Q&As, click here.
About Innoveer Solutions, Inc.
Innoveer Solutions, an award-winning customer strategy and solutions consultancy, provides advanced customer management services to high-technology, life sciences and insurance companies, among others, in the areas of planning and strategy, technology implementation and optimization. The company’s deep industry knowledge, broad technical skills, and Multishore Methodology enable organizations to address their critical customer-facing issues and achieve an integrated view of all customer information. With an exclusive focus on customer management since 1998, Innoveer has worked with more than 300 organizations to increase their overall business growth, improve internal efficiency and enhance the customer experience.
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