The ever-changing market forces within the healthcare industry, including a flood of regulatory issues, shifting compliance standards, and pressure regarding new product rollouts, all affect health insurance, pharmaceutical and medical device companies. These companies also face an assortment of customer-focused issues ranging from coping with an aging population to the explosion of technology and rising cost of healthcare. These concerns significantly impact how healthcare organizations define their business strategies and goals within today's complex marketplace.

Innoveer and Cegedim Dendrite together focus on developing, implementing, and optimizing customer management programs. Innoveer has in the past and continues to work with healthcare organizations, including Group Health Incorporated, Aspect Medical Systems, and Genzyme Corporation, to help them achieve their enterprise-wide CRM goals. Innoveer's services include automating customer-focused processes, increasing uniformity in tracking customer information, leads, quotes, and orders, determining capabilities to improve sales, marketing, and customer service effectiveness, and ensuring accurate information management and reporting.

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