Advice From The Front Lines
Lessons learned? Challenges faced? Business outcomes achieved? Our customer success stories feature all that and more.
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Stephen Yeo, Panasonic PSCEU's Marketing Director, discusses their new Salesforce.com based CRM application, the benefits it brings to Panasonic and his experience working with Innoveer.
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Drew Edinger, Integra LifeSciences' CRM systems manager, discusses best practices from Integra’s evolution from manual to SFA-based sales and marketing processes. Before implementing Salesforce.com, Integra relied on paper records and spreadsheets for tracking customer details.
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George Papamitrou discusses how avoiding complexity was key to a successful CRM rollout for Aspect Medical Systems. By effectively deploying CRM and then integrating it with ERP, Aspect is able to better track customer purchasing history, improve sales to targeted hospitals and ensure an accurate picture of its overall business.
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Nigel Runnalls discusses the CRM platform of the United Kingdom's largest provider of private medical insurance and income-protection products. Aviva relies on CRM for operational management of information for all levels of the organization.
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Tricia Buchanan speaks about CIMA's investment in BI to improve reporting and accurately segment and target. By working with Innoveer, CIMA was able to collect, manage and understand years’ worth of data, and provide the right information to the right people at the right time.
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Arnoud Kromhout van der Meer speaks about the company's CRM initiatives. The Q&A details how Boehringer's CRM system has become the central location for all relevant information. This enables more effective exchange of information and collaboration between marketing, sales and product management.
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Learn how Innoveer worked with Dice to plan and implement its CRM program – using Multishore. With a stable, supported and web-based infrastructure, Dice is now able to effectively extrapolate data, manage its business strategy, determine actual and expected results and improve efficiency.
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Ian Holly discusses the critical need for flexibility and functionality within CRM. After effectively capturing requirements, Experian QAS implemented a more coherent and uniform CRM system that integrates data from departments to ensure end-to-end visibility.
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Genzyme Biosurgery worked with Innoveer to successfully implement Salesforce.com. The product met the company’s business requirements and ensured high levels of user adoption. It also allowed Genzyme to take advantage of many Salesforce.com benefits, such as web-based functionality.
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EveryScape chose Innoveer Solutions to help increase the capabilities of its CRM system. Innoveer helped support the detailed integration of Informatica, EchoSign and other leveraged systems to ensure a well utilized infrastructure.
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Edmond Hilhorst and Joop Cohen discuss the approach that Independer relied on for CRM. The solution has streamlined Independer's internal operations, enhanced customer satisfaction and while also helping sales become more efficient.
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Rian Bester discusses Irdeto Access' CRM goals of improving sales visibility and decreasing lead time. The company is now able to produce up-to-the minute product forecasts in less than 30 minutes.
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Stephan Gray and James LiVigni speak about developing and implementing an enhanced lead management program. This has enabled Kronos to more effectively nurture and deliver leads and quickly follow up to generate new opportunities and additional revenue.
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Aine Cassidy discusses how increasing customer and shareholder value was a key business need that led to business intelligence initiatives. By effectively implementing advanced BI, Irish Life was able to use its data to better understand customers' needs, goals and future potential.
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In this conversation, Frank L. Milané and Andre In Het Veld explain how their company implemented CRM in phases. This strategy ensured user buy-in and guaranteed success.
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Keith Landau discusses Monster’s CRM initiatives and implementation approach, and offers advice for maximizing CRM results. Landau also highlights the importance of proper CRM planning, a top down approach and demonstrating the value of CRM to employees.
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Dain Kistner provides insight into the success of Pitcairn's CRM solution. Kistner highlights the reasons Pitcairn deployed CRM, and explains how the company implemented a system that offers a single view of clients and delivery of a consistently excellent client experience.
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Greg Wolf and Michael Lillie discuss how strong executive sponsorship helped PTC overcome user resistance. They also highlight the company's practical implementation approach.
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Michiel de Bakker highlights the company’s CRM and business intelligence (BI) initiatives. The Q&A details Robeco’s key business drivers for BI, along with the company’s deployment approach and adoption challenges.
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Corren Collura discusses how the company implemented a new CRM strategy to improve sales and marketing. Following deployment, Suffolk improved overall customer knowledge, increased pipeline and forecasting accuracy and obtained automated, real-time reports.
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