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Insights Blog

Hello, I Must Be GoingIt might not be a deluxe apartment in the sky, but we're taking our posts to new heights on the Cloud Sherpas' Base Camp blog.

9 Ways Salesforce Tech Architects Build Stronger ProjectsFive of the world's 50+ Salesforce.com Certified Technical Architects work for Cloud Sherpas, helping us successfully handle large, complex projects with less cost and greater speed.

Custom Mobile Apps Take CRM Returns To MaximumThe combination of cloud CRM, advances in mobile devices, and declining development costs are making custom-built mobile apps the next must-have CRM tool.

8 Techniques Optimize Salesforce After ImplementationMany Salesforce users ask us to detail the next, best step for their implementation, to use the full power of the platform.

Tabloid Revolution: Daily Mail Publisher Makes CRM PersonalFacing 14% user-adoption levels after a technology-focused implementation, A&N Media rethink emphasized user benefits, rapidly achieving 86% adoption rate.

5 Top CRM Resolutions For 2013Giving service workers the knowledge tools they deserve, tapping social media in moderation, and other top tips help deliver CRM project success in the new year.

CRM 2012 Recap: 5 Project Mistakes To AvoidAvoid selecting software before defining business goals, always sell people on the new system, and use social media in moderation.

Sales CRM Planning: 4 Hot Projects For 2013"Configure, price, quote" (CPQ) programs, increasing customer wallet share via account planning, as well as social media skills and sales analytics are topping the sales VP "must have" list for 2013 projects.

Sales Games: Launch Salesforce OlympicsTo drive user adoption and direct salespeople toward the activities and sales techniques that would deliver maximum bang for the buck, one Innoveer customer turned to gamification.


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Thrive in the Social Spotlight

Having a Twitter account and being on Facebook isn’t enough.  Your customers and employees want to engage with you in a new and different way and your Social Business approach must align with your marketing, sales and service strategies.

Creating Social Business Success: 5 Capabilities

To satisfy these requirements, Innoveer’s Social CRM experts use our industry benchmarking tools and step-by-step guides to help your organization master 5 essential competencies:

  • Social strategy: Connect your social business plan to your CRM strategy
  • Social marketing: Listen to, influence and co-create with your prospects
  • Social selling: Network, engage and make offers to your social customers
  • Social service: Foster communities with your customers and support them through social media
  • Team collaboration: Enable your enterprise to work together to attract, acquire and retain customers

Increased Business Results

While every organization’s requirements will be unique, many face similar challenges. Get on track to become a social business. Innoveer’s 12+ years of experience working with more than 500 customers on over 1,200 Cloud CRM programs helps organizations with:

  • Social profiling: Create a customer social profile to learn their likes, tweets and relationship map
  • Social community: Enable your customers to create and answer their own questions about your products and service
  • Social offers: Generate just in time offers based on social profiles
  • Social program results: Track leads to sales, new customers and revenue
  • Social effectiveness: Maximize quality, coordination and results

Work With Innoveer

Create Your Social Plan

Integrate social technology with your customer facing processes. Identify the best “next steps.” Innoveer offers a brief workshop, based on our Social CRM Excellence Framework. Understand the time, cost and benefits of initiating or expanding your Social CRM program. Learn more about our Social Playbook Service

Learn More About Social For Your Company

Want to learn how your social approach stacks up against the competition? Unsure what the opportunities -- or threats -- are in the social CRM world? Our Social Landscape Workshop is designed to educate on these and more social business topics.


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Discuss specific CRM goals and requirements or see a demo. Understand what business outcomes you can achieve with new CRM capabilities.

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